Privacy Policy

Last updated: May 2026

Who We Are

Lorium is an independent apparel brand based in DFW, Texas. This privacy policy explains how we collect, use, and protect your information when you visit loriumarchive.com or sign up to be notified about Lorium drops.

Information We Collect

When you sign up to be notified, we collect the information you submit to our notify form. This is typically your name, email address, and/or phone number. We do not collect payment information or browsing history through our signup forms.

How We Use Your Information

Your contact information is used solely to send you Lorium product updates, drop notifications, and brand communications. We do not sell, rent, or share your information with third parties for marketing purposes.

SMS & Email Communications

By subscribing, you consent to receive recurring communications from Lorium through the contact channel(s) you provide. Message frequency varies. For SMS, message and data rates may apply. Reply STOP at any time to unsubscribe, or HELP for assistance. For email, you can unsubscribe via the link included in every message.

Data Storage

Form submissions are collected and stored through Tally, our forms platform. You can review Tally's privacy policy at tally.so/privacy.

Your Rights

You may request deletion of your data at any time by contacting us at the email below or by replying STOP to any SMS message.

Contact

For any privacy-related questions, contact us at lorium@loriumarchive.com.

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